VP, Public Affairs, Marketing, & Communications

CLASS SUMMARY:

Responsible for overseeing CVG Airport Authority Marketing, Communication, and Public Affairs. Plans, organizes, integrates, manages and evaluates the activities, operations and services of the department. Manages and directs comprehensive legislative and intergovernmental relations, public information and media relations, strategic marketing and community outreach programs and activities. Provides expert professional assistance and guidance to CVG Airport Authority management on a wide range of corporate and public affairs matters.

ESSENTIAL DUTIES:

This class specification represents only the core areas of responsibilities; specific position assignments will vary depending on the needs of the department.

• Develops strategic and tactical direction for each area of responsibility. Manages, delegates and reviews assigned work; hires and terminates staff; writes performance appraisals. Provides coaching and counseling, staff development, and applies organizational policies and procedures.
• Oversees the development of strategy and execution of marketing programs to promote and enhance CVG’s business objectives.
• Oversees the development of strategy and execution of strategic external and internal communications.
• Responsible for overseeing all community outreach activities and formal brand partnerships with local, state, national and global organizations and businesses.
• Oversees and executes special studies and uses other analytical tools to determine effectiveness of public affairs activities.
• Develops and maintains relationships with key organizations and influencers regionally and nationally. 
• Acts as a CVG spokesperson and is a backup for external media relations activities.
• Serves as the primary government affairs liaison to local, state and federal officials in Kentucky, Ohio, Indiana, and Washington, D.C.
• Conceives, gains approval for and supervises execution of legislative advocacy plans either directly or through contracted services.
• Maintains awareness of political, legislative or regulatory issues of a high-impact or sensitive nature, critical needs and areas of special concern or urgent/vital interest to CVG and organizations/entities with whom it is aligned.
• Develops and manages departmental budget.
• Responsible for all contract management activities as documented in KCAB Policy 1014, Contract Management, as the subject matter expert responsible for all key aspects of contract management ensuring the airport authority’s interests are represented in any business activities regarding agreements.  Prepares RFPs, bid specifications, and negotiates contracts. Manages contract compliance and resolves issues.
• Develops maintains and modifies CVG’s crisis communications plan. Participates as a member of CVG’s crisis communications team.
• Performs other duties of a similar nature and level as assigned by the CEO.

TRAINING AND EXPERIENCE:

Bachelor’s degree in a related field to the area of assignment and 12 years of related experience with progressively increased levels of responsibility; or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above.

LICENSING/CERTIFICATIONS:

• Maintains Security Identification Display Area (SIDA) clearance
• Valid driver’s license
• Obtain/maintain position appropriate NIMS & emergency training
• Maintains any applicable registrations to conduct formal lobbying activities (if required)
• Public Relations Society of America Accredited in Public Relations (APR) credentials (preferred)
• Certified Member (C.M.) issued by the American Association of Airport Executives (AAAE) or the ability to obtain within the first two years of employment.
• American Marketing Association/Professional Certified Marketer credential (preferred)

KNOWLEDGE OF:

• Principles and practices of public policy, marketing, brand management, community relations, and corporate communications
• Content development and strategy
• Legislative advocacy principles and practices; ethical guidelines related thereto
• Local, state and federal government agencies having jurisdiction or regular involvement in CVG activities
• Local, state and federal regulatory processes that involve CVG activities
• Policies, practices and techniques of general management and administration; supervisory techniques
• Principles and experience in the practices and techniques of senior organizational leadership and management to supervise and develop staff
• Fiscal management and budgeting
• Airport and airline operations and business practices

DEMONSTRATED SKILL IN:

• Planning, organizing, staffing, directing, coordinating, reporting and budgeting commensurate with a senior manager role
• Leading a cross-functional team effectively in a fast-paced environment
• Managing multiple projects and meeting deadlines
• Clearly and effectively communicating, negotiating and advocating, both orally and in writing
• Public speaking and presentations
• Remaining highly organized within a dynamic and time-sensitive environment
• Critical thinking and use of independent judgment
• Using a variety of computer-based technologies, including presentation software, word processing, and spreadsheets
• Staff development to ensure that skills are maintained and added to achieve the objectives of a high-performance workforce
• Establishing and maintaining effective, fair, cooperative, collaborative and respectful relationships with internal and external colleagues, peers, work teams and workgroups

ADA AND OTHER REQUIREMENTS:

Positions in this class typically require: fingering, grasping, walking, talking, hearing, seeing and repetitive motions. 

Light Work: exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently and/or a negligible amount of force constantly to move objects.

Requirement to be available and work for after-hours activities, including on-site and off-site events and emergencies, and to be on-call for all related functional areas on a regular basis.